Don’t Waste Your Content: Innovative Ways to Increase Online Engagement

Jun 19, 2018
2:00 - 3:30 PM ET


Social media is an increasingly popular method of engaging and interacting with others, especially among youth. Organizations can take advantage of a variety of social media platforms to both engage their existing followers and reach new audiences. However, many people are working hard to create social media content, but it seems like no one ‘likes’ or comments on posts. We’ve got a couple of ideas to help you overcome that challenge.

Join What Works in Youth HIV (WWYH) for a deep dive into how organizations can use social media to increase their online presence and engagement. During this webinar, you will hear from WWYH Web and Communication Manager Liesl Lu and our partner Threespot, an independent digital agency, as they discuss social media usage trends and how quizzes can be used to engage online audiences. The speakers will present an example of how the WWYH project created, disseminated, and monitored quizzes through Facebook.The webinar will end with a discussion on how audience members can create their own quizzes and other interactive social media activities to improve their online following.



  • Summarize latest statistics for social media use among adolescents.
  • Identify the steps for creating a social media advertising campaign.
  • Describe the process for creating quizzes to engage audiences on social media.
  • Understand how social media can be used to engage an audience.